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​The largest sector to receive donations was religious organizations (32%), then education (4%). Giving has increased in 3 out of 4 years since 1971 (with the occasional declines occurring around recession years).

Blackbaud reports that, in the US, the percentage of total fundraising that comes from online giving was about 6% in 2011. More than 30% of online donations occurred near the end of the year (October, November, or December - in which 20% of donations occurred). The report mentions that extensive Haiti relief skewed data upward for 2010 online giving; based on 2011 data, the report advises "As online giving becomes more ubiquitous and overall growth of the channel slows, it will be critically important for all organizations to have an effective retention strategy in place."

A donation is a gift given by physical or legal persons, typically for charitable purposes and/or to benefit a cause. A donation may take various forms, including cash offering, services, new or used goods including clothing, toys, food, and vehicles. It also may consist of emergency, relief or humanitarian aid items, development aid support, and can also relate to medical care needs as i.e. blood or organs for transplant. Charitable gifts of goods or services are also called gifts in kind.

Charity Navigator writes that, according to Giving USA, Americans gave $298.42 billion in 2011 (about 2% of GDP)[1]. A majority of donations were from individuals (73%), then from bequests (about 12%), foundations (1.8%) and less than 1% from corporations.

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